APP REDESIGN
BUBBY
The product is currently inspired by some of the existing dating standards - and they want to scrap them all. They're doing a product design and UX exercise to go back to the drawing board and, given the goals of the brand, re-image the product experience to be unique and more goals-driven. This app is catered more towards Jew(ish) singles.
CLIENT
Stephanie Volftsun
Role
Worked on a 3-person team, focusing on user research, ideation, wireframes, visual designs and mock-ups.
People want to find and build meaningful relationships based on romance and chivalry, and currently, there are few online platforms that promote those values. Bubby wants to be the platform to promote the above, but currently, it doesn't function in a way where users can experience what it intends to offer.
User Research / Design Annotations
We first looked into the competitive landscape and tried to find how Bubby fits. To follow up these assumptions we made screener surveys, interviewed people that took the surveys, used that information to build out Heuristics chart, Competitive/Comparative chart, Feature chart and personas.